The relationship between humans and machines has evolved since the first time man put a wheel on an axle. From the Industrial Revolution to today, technology has improved both business productivity and the lives of the general population. As artificial intelligence (AI)-enhanced apps and devices move into every area of our lives, the relationship moves from people interacting with products to products proactively interacting with people. While digital assistants like Amazon Echo, Cortana, Google Home and Siri use AI primarily for voice commands and connectivity, they are starting to learn based on past requests. As more advanced AI apps are added, the amount these assistants can actually assist will expand greatly.